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Gary armstrong is the author of principles of marketing 15th edition, published 20 under isbn 97803084047 and isbn 03084043. Suitable for undergraduate principles of marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. To help readers understand how to create value and gain loyal customers, principles of marketing presents fundamental marketing information in a comprehensive format, organized around an innova. Marketing fundamentals mark1012 book title principles of marketing. Principles of marketing van philip kotler is het meest gebruikte boek over marketing. Professor kotlers book, marketing management, is the worlds most widely used graduate level textbook in marketing. Professor kotler is one of the worlds leading authorities on marketing. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Principles of marketing free educator resources include. Summary principles of marketing philip kotler, gary armstrong.

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